ABOUT US

HONESTY

We try to run a business that we would want to buy from

PASSION

There is no better feeling than doing something you believe in

CRAFT

Every day we try harder, get better and apply our learning

ETHICAL

We ensure sustainability of our supply chain and packaging

HERBX WAS BORN OUT OF A PROBLEM

HERBX was created by our founders Bridget and Luke Stidworthy.

Having spent nearly seven years trying to stay on top of a series of auto-immune related conditions Luke found that the conventional treatments on offer came with lots of unpleasant side effects and sometimes only made matters worse.

A DIFFERENT PATH WAS NEEDED

…And it was time to take control of the direction.

Quite soon a combination of natural, herb and plant-based supplements, combined with traditional foods, led to real improvements. Bridget and Luke discovered the classic Ayurvedic herbal medicine cabinet, from which they took Boswellia Serrata (also known as Indian Frankincense), cayenne pepper and also turmeric,  worked into a paste with coconut oil, black pepper and a touch of raw honey to produce “Golden Paste”.  All wonderfully effective against pain and inflammation.

GOING BACK TO BASICS

Then they found the powdered bark of the North American Slippery Elm tree, which soothes and protects irritated or inflamed internal tissue. It was first mentioned by the ancient Greek herbalist Dioscorides in the 1st Century CE.

They used two more amazing remedies for gut disorder. One from Korea  called ‘Kimchi’, an unpasteurised fermented cabbage recipe, and the other from the mountains of the Caucasus, where it is traditionally made from mare’s milk  –  homemade Kefir, a cultured, fermented milk drink.

THE HERBX BRAND WAS BORN

After living through a truly remarkable transformation of Luke’s health, they decided to put the years of personal (often painful) experience to good use, by sharing their knowledge.  They set up a company to manufacture and market herbal supplements starting with cannabidiol (CBD); and since herb eXtracts are the starting point and the source, the brand name had to be HERBX.